Southern. Elegant. Classic.
That’s what the S·E·C stands for, and it’s the whole idea.
Better than the usual fan gear
In the South, a college Saturday is an occasion. People dress for tailgates, brunches and long evenings on the porch. Yet most fan apparel is loose, thin and loud.
We think fans deserve the quality and fit of a good country-club wardrobe: a polo with a collar that holds, a quarter-zip with some weight to it, a hoodie that looks grown-up and a cap that softens with age.
S·E·C Clothing Co. is a new, independent company. We’re starting small and getting the pieces right before we add anything else.
A few principles
Fewer, better pieces
Four essentials to begin with. We would rather make a short list well than a long list badly.
Fit comes first
Trim, tailored cuts with Tall lengths planned, so pieces look as good on you as they do folded on a table.
Doing it properly
School marks will appear only once we hold the appropriate license from each university. Until then, you’ll see our own house designs and colors.
Come along
Choose your college and we’ll tell you when its collection opens.
Which college do you support?